Sponsorship Policy

The Echo is the newspaper of choice for the people of Manitouwadge. Passionate, positive and undeniably woven into the fabric of the community, it is a powerful channel that provides ongoing dialogue with the people of Manitouwadge.

The Echo has established strong community ties through support of community activities, including sponsorships of sporting organizations, major events and the arts.

Sponsorship will only be considered if it is the most cost effective means of achieving some or all of the company's marketing and communication objectives, and/or provides a real benefit to its readers and the broader community.

This document outlines all relevant items that should be considered in preparing an application for sponsorship from The Echo.

What will be sponsored

Proposals will be considered in all categories except sponsorship of individuals.

Sponsorships should complement the existing brand values of the publications, enhance their image and provide a platform for increased readership and circulation.

The Echo sponsorship program seeks to achieve a balance between sporting, community, arts/cultural events and activities, and charity organizations.

A minimum of two months lead-time is required prior to the event or commencement date of the potential sponsorship. Proposals received with a shorter lead-time are unlikely to be considered. 

• The Echo will not sponsor programs or events that:
• Support political organizations;
• Denigrate, exclude or offend minority community groups;
• Create environmental hazards. 

•      A natural link with The Echo
•     Creative ideas for utilization of the sponsorship
•     Exclusivity
•     Cross-promotional opportunities with other sponsor partners
•     Naming rights
•     On-site sales opportunity
•     Key customer hospitality
•     Main media promotion time/space (logo exposure does not count)
•     Specifically target one of our primary demographics
•     Brand The Echo as "The Official Newspaper of X event"
•     Provision of reader promotion prizes
•     Advertising revenues from the event or other sponsor partners

 Application Checklist

The following information will be required to enable a thorough evaluation of your proposal for sponsorship:

•     Description and history of the sponsorship property.
•     Overview of the marketing plan -- including what is and is not confirmed and an estimated advertising budget.
•     Estimated attendance.
•     Market research and demographics and psychographics.
•     List of sponsors who have committed to date.
•     A comprehensive list of benefits, including signage opportunities, hospitality and overall value. Value of benefits should be   commensurate with desired sponsorship investment.
•     Timeline, including important deadlines.
•     Potential for this sponsorship to generate sales.

Process for Consideration

All proposals must be submitted in writing either by mail or email.

All proposals are reviewed by Echo Management to assess suitability, feasibility, and resources required. Recommended proposals are presented to the Editor and Marketing Manager for approval.

Proposals should be mailed to the following address 

Sponsorship
The Echo
PO Box 550
MANITOUWADGE, ON P0T 2C0

Or via fax
(807) 826-3910

sponsorship@theecho.ca